CITROËN C3 AND DS3
MANUFACTURED BETWEEN 2009 AND 2019 REQUIRE URGENT AIRBAG REPLACEMENT
• Customers are urged to stop driving these vehicles immediately
• Replacement is made immediately and is free-of- charge
• Contact your nearest dealer today to schedule the replacement
• This measure does not affect the recently launched Citroën C3
Midrand, 25 September 2024 – Citroën C3 and DS3 models manufactured between 2009 and 2019 equipped with Takata airbags urgently need such airbags to be replaced. Customers are urged to stop driving these vehicles immediately and contact their preferred dealership as soon as possible to schedule the free replacement. The service takes less than 2 hours to be performed.
Chemical components of Takata airbags can deteriorate over time, especially when exposed to hot and humid climatic conditions. In the event of a collision requiring the airbag to deploy, the airbag inflator may rupture with excessive force, potentially causing serious injury or even death. The replacement will return these Citroën C3 and DS3 models to originalsafety design specification.
Having the safety of its customers as the top priority, Citroën remains committed to actively contacting owners and custodians of these C3 and DS3 models manufactured between 2009 and 2019 to enable the repairs as quickly and conveniently as possible. Visit your nearest dealership, contact 0860 738472 and press 2, or go to https://www.citroen.co.za/maintain/recallcampaigns.html to check whether your VIN number is affected and to arrange for this important upgrade to be installed in your vehicle as soon as possible.
Citroën Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A bold and innovative brand, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami – an electric vehicle designed for the city -, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable plug-in versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën operates in 101 countries and has a network of 6,200points of sale and service throughout the world.
For more information about Citroën, visit the media site at https://fr-media.citroen.com
For more information, contact:
Nthabiseng Sello +27 860 738 472 – infosa@stellantis.com
www.stellantis.com
Dear Business Partner
We are launching an aggressive Media campaign to ensure that we do all we can to replace the faulty Takata Airbags on the Citroën C3 and DS3 vehicles (Model year 2009 to 2019).
As you can imagine this is a mammoth task as some of these vehicles have 3 rd or 4th owners already. We ask that you circulate this Bulletin to all your staff so that we all give the customers the correct information and get them safely back on the road.
Below are some of the creative assets we will be using on all social media platforms. I’ve included the live read Radio script encouraging the customer to either, get in touch with you ,the dealer, our, Citroën Customer Care line alternatively our website for additional information. It is imperative that we make this a pleasant customer touchpoint and to ensure that the customer feels the true Citroën CARES experience.
Digital Media Campaign creatives:
Live read Radio script on 3 National Radio stations:
• Metro FM
• 5FM
• RSG
Thank you that we can count on every one of you for your support to make this Stop Drive Media Campaign asuccess. The only true measurement will be the number of vehicles we bring into our Dealerships for the Takata Airbag replacement. Your continuous dedication and brand pride are noticed and appreciated.
For more information, contact:
Nthabiseng Sello +27 860 738 472 – infosa@stellantis.com
www.stellantis.com
Regards,
Team Stellantis.